2027 product salary guide.
Our 2027 product salary guide covers pay across product management, product marketing and leadership roles in the UK. Use it to benchmark a vacancy, review salaries or see how your own pay compares with the market.
Download our 2027 product salary guide.
To get started, fill out the form below to access product salary benchmarks for 2027, 2026 comparisons, 2028 projections and the latest hiring trends.
SALARY TRENDS
Product salary trends in 2027.
Product salaries have risen in line with the wider UK market this year, at 3.8%, matching the average across the disciplines we cover. Increases are strongest at senior product manager level, where employers are paying for people who can run discovery and experimentation, including for AI features.
The market is balanced overall in 2027, so employers and candidates are negotiating on more even terms. Demand is highest for product managers who combine analytics, experimentation and a clear roadmap, with AI product discovery now a standard part of the brief.
KEY FINDINGS
Key findings for product in 2027.
These figures give you a quick view of salary movement and hiring activity across product roles in 2027, whether you’re setting a salary for a role, reviewing your own pay or keeping an eye on the market.
- 3.8% average salary increase compared with 2026
- 55% of employers are hiring now or plan to hire within the next six months
- 44% of product professionals are actively looking for a new role
- 38% of product professionals feel their pay doesn’t reflect the work they do
OTHER SALARY GUIDES
Looking at salaries in another area?
Explore our 2027 tech salary guides by discipline to compare pay, regional benchmarks and hiring trends in each one.
FAQs
Product salary guide FAQs.
The guide covers 12 roles across product management, product ownership, product marketing and leadership. It includes 25th, 50th and 75th percentile salaries across the UK and by region, together with 2026 comparisons, 2028 projections and our latest product hiring findings.
The median UK salary across the 12 product roles in our guide is £83,000. Product salaries vary considerably by level and scope, so use this as an overall indication of the market and benchmark the individual role for a more useful comparison.
Product salaries generally rise as responsibility expands across strategy, discovery, prioritisation, commercial decisions and product leadership. The size and maturity of the product, level of ownership and complexity of the business can all affect where a role sits within the salary range.
Product Manager, Senior Product Manager and Product Owner are the three most in-demand roles in our research. Product analytics, experimentation, AI product discovery and roadmapping are also among the technical skills employers are prioritising.
Use the salary benchmark for the exact role and region, then adjust for the scope of ownership. Roles covering product strategy, commercial decisions, a larger product area or leadership may need to sit closer to the upper end of the range than positions with a narrower remit.
No. The figures are base salary only. Bonuses, equity, pension contributions and other benefits vary between employers and should be considered separately.
Yes. We can benchmark a product role around its level of ownership, product environment, seniority, industry, location and experience requirements.