How Commify scaled hiring with 42 placements

About Commify.

Commify is one of Europe's largest business messaging groups, with regional brands across the UK, Europe, North America and Australia. Founded in Nottingham in 2001, the group now processes more than 5 billion messages every year for over 46,000 businesses worldwide.

Following years of acquisition-led growth, Commify required ongoing recruitment support across multiple business functions, including marketing, tech, IT and cyber security. The company partnered with Digital Waffle to help attract, engage and secure talent across the business while supporting wider growth plans.

Scaling hiring across multiple teams and projects.

As Commify continued to expand, the business needed recruitment support across a variety of teams, projects and hiring requirements.

One of the most significant challenges was a large-scale migration programme that required 30 hires across several specialist areas. Alongside this project, the business also needed support filling a range of permanent positions as hiring needs emerged across the wider organisation.

With multiple stakeholders involved and differing requirements across teams, consistency was essential. Commify needed a recruitment partner that could understand the business, represent its employer brand effectively and deliver high-quality candidates across a variety of roles.

At the same time, competition for experienced professionals remained high. The business needed a partner that could help attract talent efficiently while maintaining a positive candidate experience throughout the hiring process.

Acting as an extension of the internal talent team.

Rather than treating each vacancy as a standalone assignment, we worked closely with Commify to build a strong recruitment partnership.

By taking the time to understand the business, its culture and the requirements of individual hiring managers, we were able to support recruitment activity across multiple teams while maintaining a consistent approach throughout the hiring process.

As part of the migration project, we delivered targeted searches to identify and engage suitable candidates, helping Commify secure the talent required to keep the programme moving forward.

Alongside project-based hiring, we continued to support recruitment across the wider business as new requirements emerged. This enabled us to develop a deep understanding of Commify's hiring needs and respond quickly whenever new opportunities arose.

Throughout the partnership, we provided candidate sourcing, market insight, interview coordination and ongoing hiring support, helping streamline recruitment activity and reduce pressure on internal teams.

42 hires delivered across key business initiatives.

Through our partnership with Commify, we successfully supported the delivery of 30 hires as part of a major migration project, alongside a further 12 hires across the wider business.

By providing consistent recruitment support across multiple teams, we helped Commify attract and secure talent while maintaining momentum across key business initiatives and growth plans.

Our partnership approach allowed us to build a strong understanding of the organisation, enabling us to move quickly when hiring needs arose and deliver candidates aligned with both the technical requirements of each role and the wider business culture.

Key outcomes:

The partnership helped Commify deliver high-volume hiring across a major migration project while continuing to support recruitment needs across the wider business. Here are the key outcomes:

• 30 hires delivered for a large-scale migration project
• 12 additional hires delivered across the wider business
• Ongoing recruitment partnership established
• Reduced pressure on internal hiring teams
• Supported candidate attraction and employer brand efforts

"Zak has been a real help in building out our talent pool at Commify. His ability to source candidates across diverse roles has been genuinely impressive. His professionalism and commitment to our recruitment needs have made a real difference to the quality of people we've been able to hire." 

- Talent Acquisition Advisor, Commify

By building a strong understanding of Commify's business and providing ongoing recruitment support, we helped the organisation attract and secure talent across both strategic projects and wider hiring initiatives.

If you're looking for an IT recruitment partner that can support long-term hiring across multiple teams, we'd love to help.

Looking to hire talent? Submit your vacancy and speak to one of our consultants today.