How Grenade hired a Head of Marketing in 19 days

About Grenade.

Grenade is one of the UK's most recognisable active nutrition brands, best known for its Carb Killa protein bars, shakes and functional snacks. Since launching in 2010, the brand has built a strong presence across retail, ecommerce and international markets, becoming a leading name within the sports nutrition category.

Following its acquisition by Mondelēz International, Grenade continued investing in growth across existing and new markets. As the brand evolved, the business needed senior marketing leadership capable of supporting the next phase of its development.

Hiring a marketing leader for the next stage of growth.

Grenade needed a Head of Marketing who could help shape the future direction of the brand. The role required more than strong marketing experience alone. The successful candidate needed to combine brand-building expertise with commercial awareness, while understanding how to engage consumers across a variety of channels and markets.

Alongside leading the marketing function, the new Head of Marketing would play an important role in supporting future growth plans and helping the brand continue building on its strong market position.

With the role forming a key part of the leadership team, Grenade needed a recruitment partner capable of identifying the right individual quickly while ensuring long-term fit for both the business and the brand.

A targeted search for senior marketing leadership.

We worked closely with Grenade to understand the role, the structure of the team and the wider objectives behind the hire.

By taking the time to understand where the brand was heading and what success looked like in the position, we were able to build a clear profile of the type of marketing leader required.

Once the brief was agreed, we carried out a targeted search focused on senior marketing professionals with experience growing consumer brands and operating within fast-moving environments.

Throughout the process, we managed candidate engagement, interview coordination and feedback, helping maintain momentum and ensuring the hiring process moved efficiently from initial conversations through to offer acceptance.

Head of Marketing hired in 19 days.

Within 19 days, Grenade successfully hired a Head of Marketing to support the next phase of the brand's growth.

The successful candidate brought senior marketing leadership experience and a strong track record of helping consumer brands scale. The appointment added valuable leadership to the business and provided additional support for the ambitious plans ahead.

By securing the right hire quickly, Grenade was able to continue investing in brand growth and expansion without slowing momentum across the wider business.

Key outcomes:

The partnership helped Grenade secure senior marketing leadership quickly, strengthening the team and supporting the brand’s next phase of growth. Here are the key outcomes:

• Head of Marketing hired in 19 days
• Senior marketing leadership secured
• Supported the next phase of brand growth
• Strengthened leadership within the marketing function
• Delivered through a contingency recruitment partnership

“Digital Waffle just got us. They understood the pace we work at and the kind of marketing leader we needed. The shortlist was strong and arrived fast, and the person we hired has settled in brilliantly. It was one of the smoothest senior hires we’ve made.”

- CMO, Grenade

By taking the time to understand both the role and the wider ambitions of the business, we helped Grenade secure a Head of Marketing in just 19 days. The appointment strengthened the leadership team and supported the next stage of growth for one of the UK's leading nutrition brands.

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