Digital Waffle

Business intelligence recruitment agency.

As a business intelligence recruitment agency, we help businesses hire BI professionals who build reporting systems, develop dashboards and turn data into clear, actionable insight. Whether you're improving reporting, modernising your BI platform or building a business intelligence team, we’ll help you secure the right expertise to support data-driven decision making.

Two BI analysts working at desktop computers

Trusted by 300+ clients

  • Assa Abloy
  • Aston University
  • Aston Villa
  • Aveni
  • BBH
  • Commify
  • County Broadband
  • DHL
  • drivvn
  • DRPG
  • EL&N London
  • EON
  • Eversheds
  • Frasers Group
  • Gizmo
  • Gnosis
  • Grenade
  • Gymshark
  • Holland & Barrett
  • Impression
  • Kainos
  • Knights
  • McCann
  • Midland Heart
  • Nonacus
  • Not on the high street
  • Oakbrook Finance
  • Salts Healthcare
  • Siemens
  • SumUp
  • Sytner Group
  • X2X Media Group

Overview

Struggling to hire business intelligence talent?

Business intelligence (BI) focuses on transforming data into structured reporting, dashboards and insight that support decision making across an organisation. This typically includes data modelling, dashboard development and reporting workflows built on platforms such as Power BI, Tableau and Looker.

Hiring the right BI professional isn’t just about technical ability. Businesses need people who can work with SQL-based data models, understand reporting requirements and translate data into clear, reliable insight used by stakeholders across the business.

As a business intelligence recruitment agency, we help businesses hire BI analysts, Power BI developers, BI engineers and reporting specialists who turn data into clear, reliable insight. Whether you're improving dashboards, modernising your BI platform or building a business intelligence team, we'll help you secure the right expertise for your reporting environment.

  • Dashboards
  • Reporting
  • Data Visualisation
  • Business Intelligence
  • Data Modelling
  • Development
  • Power BI
  • SQL
  • Tableau
  • Data Warehousing
  • Looker

Our disciplines

Our recruitment disciplines.

Alongside our business intelligence recruitment expertise, we also support hiring across related data disciplines that underpin reporting, analytics and decision-making, from artificial intelligence and machine learning through to data analysis and insights.

The problem

The hiring pressures behind business intelligence roles.

BI analyst building a report at a desktop computer

How we can help

Hiring aligned to your business intelligence delivery.

BI developer reviewing a dashboard with a colleague

Case studies

What our clients say about us.

  • Gizmo

    "We were hiring a Lead AI/NLP Engineer to strengthen the core of our product, which is the kind of hire we couldn't afford to get wrong. The quality of candidates Digital Waffle put in front of us stood out, and they understood exactly what we needed from both a technical and team-fit perspective. They had us hiring inside 3 weeks, and the process was smooth from start to finish."

    CEO
    Read case study
    Job title:
    Lead AI Engineer
    Time to fill:
    19 days
  • Aveni

    "The team at Digital Waffle were really good to work with. They took the time to understand the role and the kind of person we were looking for. Communication with Harry and the team was clear throughout, and they made the whole process feel straightforward. Happy to recommend them."

    People & Culture Manager
    Read case study
    Job title:
    AI Engineer
    Time to fill:
    21 days
  • Frasers Group

    "Digital Waffle handled our hiring across data and engineering for the last year, supporting a big period of transformation. They listened to what we needed and brought us qualified candidates for each role, twenty in total. The team they've helped us build is now delivering real results across our digital projects. They got the brief and they got it right."

    Head of Engineering
    Read case study
    Project length:
    12 months
    No. of roles filled:
    20
  • SumUp

    "We needed to grow headcount by 50% in 6 months, including hard-to-fill tech roles, which wasn't something we were going to do on our own. Digital Waffle filled the gap properly. They got us the people we needed at the pace we needed them, and at significantly less cost than building out our own recruitment function. We hit the target on schedule."

    CTO
    Read case study
    Project length:
    6 months
    No. of roles filled:
    18
  • Siemens

    "Hitting 40 hires in 18 months across infrastructure and engineering was an ambitious target, and we needed an agency that could deliver against it without us having to manage the process closely. Digital Waffle did exactly that. The shortlists were focused and we didn't waste time on candidates who weren't right. Every role landed on schedule, and the people they brought in are already contributing to the programmes they're supporting."

    Head of Delivery
    Read case study
    Project length:
    18 months
    No. of roles filled:
    40
  • Gymshark

    "Digital Waffle were a real help when we were building out our engineering team. It was a fast-moving period, with a lot happening across our website and apps, and they quickly understood the kind of people we needed. They supported us with both perm and contract hires, kept things moving and made the whole process feel straightforward. Really easy team to work with."

    Talent Acquisition Partner
    Read case study
    Placements made:
    20+
    Hiring type:
    Permanent & Contract
  • Drivvn

    "We brought Digital Waffle in to run our hiring through the development hub launch, and they've placed over 50 specialists for us across product, development, design and QA in the two years since. The quality has been consistent throughout, which matters across a stretch that long. They've become the team we go to when we need to hire."

    Director
    Read case study
    Project length:
    24 months
    No. of roles filled:
    50
  • Commify

    "Zak has been a real help in building out our talent pool at Commify. His ability to source candidates across diverse roles has been genuinely impressive. His professionalism and commitment to our recruitment needs have made a real difference to the quality of people we've been able to hire."

    Talent Acquisition Advisor
    Read case study
    Migration project size:
    30
    No. of roles filled outside project:
    12

Our services

Explore our recruitment services.

Businesses hire business intelligence professionals in different ways depending on their reporting needs, data maturity and hiring priorities. Whether you're building a long-term BI team, improving reporting capability or hiring a senior leader to shape your data strategy, we’ll help you find the right person.

Our process

Our recruitment process.

  • STEP 1

    A quick 30-minute call

    We'll jump on a 30-minute call to properly understand the role. We'll talk through what you need, what good looks like, salary expectations and any internal considerations. Getting this clear upfront makes everything else smoother.

  • STEP 2

    We go to market

    Once we're aligned, we'll share the advert and actively search. That means LinkedIn, selected job boards and, importantly, our existing network. We don't just wait for applications. We approach the right people directly.

  • STEP 3

    We assess & qualify candidates

    Before you see anyone, we've spoken to them. We'll assess experience, motivations, notice period and whether they'll genuinely fit your environment. You only see candidates who make sense.

  • STEP 4

    You receive a focused shortlist

    We'll send over 3 to 5 strong candidates who match the brief and are ready to move forward. If market feedback affects salary or expectations, we'll flag it early so there are no surprises.

  • STEP 5

    We manage the interviews

    We'll coordinate interviews, prepare candidates and manage feedback on both sides. You'll hear from us at least weekly, often more, so you're never left wondering where things stand.

  • STEP 6

    We secure the hire

    When you're ready to offer, we'll handle negotiations, manage expectations and reduce counter-offer risk. Our job at this stage is simple. Help you land the right person without unnecessary delays.

Meet the team

Meet our team of business intelligence recruiters.

Our business intelligence recruiters understand the reporting environments, data structures and stakeholder needs that shape modern BI teams. They work closely with employers to understand the role, reporting requirements and level of responsibility, making sure every shortlist is relevant from the start.

Salary guides

2027 UK business intelligence salary guide.

As demand for business intelligence professionals continues to grow, the strongest candidates understand their value. Without accurate salary insights, it’s easy to lose experienced BI talent to competing offers.

Our 2027 UK business intelligence salary guide provides the benchmarks you need to make competitive offers and retain top talent across reporting, analytics and business intelligence functions.

With comparisons to 2026, projections for 2028 and a market overview, it is an essential resource for any business building or scaling business intelligence capability.

Professional checking salary benchmarks on a laptop over coffee

LATEST INSIGHTS

Latest data insights.

FAQs

Business intelligence recruitment FAQs.

Get in touch

Need help hiring BI talent?

If you're building your business intelligence team or hiring for a key BI role, our recruitment team can help.

Share a few details about the position and we’ll be in touch to discuss your reporting needs, data environment and hiring requirements.

Prefer to talk? Call us on 0121 517 0357.

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