As a specialist business development recruitment agency, we help businesses hire sales professionals who create new opportunities, win new business and drive revenue growth. Whether you're building an outbound sales team, hiring SDRs or strengthening commercial leadership, we’ll help you secure the right expertise to support your sales strategy and commercial growth.
Overview
Strong sales teams are built around professionals who can generate opportunities, open new client relationships and convert conversations into revenue.
Hiring the right person isn’t just about finding someone who understands sales processes in theory. You need professionals who can prospect effectively, qualify opportunities and move deals through the sales pipeline while consistently working towards revenue targets.
As a business development recruitment agency, we help businesses hire professionals across lead generation, outbound sales, account development and commercial growth roles. Whether you're strengthening new business development, expanding your sales pipeline or building a wider revenue team, we’ll help you secure expertise that supports sustainable business growth.
Our disciplines
Business development professionals work closely with teams responsible for marketing, demand generation and client relationships. Alongside business development recruitment, we also support hiring across related commercial and marketing disciplines.
The problem
Many candidates describe business development experience on their CV, but fewer have a proven track record of generating pipeline through outbound prospecting and new business development. Hiring managers often struggle to distinguish between professionals who maintain existing accounts and those who can consistently identify opportunities, qualify leads and create new revenue.
Sales CVs often highlight responsibilities rather than measurable results. Without clear evidence of quota attainment, revenue generated or pipeline contribution, it can be difficult to understand how much impact a candidate has actually had. For hiring managers, this makes evaluating genuine sales performance far more challenging.
Many high-performing sales professionals are already succeeding in their current roles and rarely apply for new opportunities. As a result, businesses often receive applications from less experienced candidates while the strongest account executives and business development managers remain difficult to reach through traditional job adverts.
Winning new business requires more than generating leads. Sales professionals need the ability to move opportunities through the sales funnel, run effective discovery calls and handle negotiation with confidence. Hiring managers often meet candidates who can start conversations but struggle to convert opportunities into signed contracts and revenue.
How we can help
We connect businesses with professionals who have demonstrated success in prospecting, lead generation and pipeline generation. By focusing on candidates with measurable revenue performance and new business wins, we help organisations hire people who can consistently create opportunities rather than simply maintain existing accounts.
We explore the commercial outcomes behind a candidate’s experience, including quota history, pipeline ownership, deal size and revenue contribution. This gives hiring managers a clearer understanding of how candidates approach prospecting, opportunity qualification and sales performance in real commercial environments.
Many of the strongest business development professionals are not actively searching for new roles. Through proactive outreach and an established candidate network, we help businesses access experienced sales talent who may not be visible through traditional job adverts or inbound applications.
We introduce professionals who understand the full sales process, from discovery calls and opportunity qualification through to negotiation and deal closing. This ensures the candidates you meet are capable of progressing opportunities through the sales funnel and converting interest into revenue.
Case studies
"We needed a specific mix of skills for a senior social hire, which isn't always easy to find in the market. Digital Waffle listened, asked the right questions, and came back with candidates who genuinely matched the brief. Communication was clear throughout and we had the right person in place inside three weeks. Great to work with."
"Zak has been a real help in building out our talent pool at Commify. His ability to source candidates across diverse roles has been genuinely impressive. His professionalism and commitment to our recruitment needs have made a real difference to the quality of people we've been able to hire."
"We needed to grow headcount by 50% in 6 months, including hard-to-fill tech roles, which wasn't something we were going to do on our own. Digital Waffle filled the gap properly. They got us the people we needed at the pace we needed them, and at significantly less cost than building out our own recruitment function. We hit the target on schedule."
"We've been hiring across marketing, digital and the wider team for the last 18 months, and Digital Waffle have been our go-to partner throughout. They've placed 82 people for us, from juniors right through to director level, perm and freelance. It's a lot of moving parts for one agency to handle well, and they've kept on top of it the whole way through. We'll be using them again."
"Digital Waffle just got us. They understood the pace we work at and the kind of marketing leader we needed. The shortlist was strong and arrived fast, and the person we hired has settled in brilliantly. It was one of the smoothest senior hires we’ve made."
"We brought Digital Waffle in on a retained basis to help us scale at Gnosis. Over twelve months they delivered 28 roles, sourcing the right candidates for each one across functions that aren't always easy to recruit for in this space. They showed a deep understanding of our requirements from the start. Happy to recommend them to anyone hiring at scale."
"We brought Digital Waffle in to run our hiring through the development hub launch, and they've placed over 50 specialists for us across product, development, design and QA in the two years since. The quality has been consistent throughout, which matters across a stretch that long. They've become the team we go to when we need to hire."
"Hitting 40 hires in 18 months across infrastructure and engineering was an ambitious target, and we needed an agency that could deliver against it without us having to manage the process closely. Digital Waffle did exactly that. The shortlists were focused and we didn't waste time on candidates who weren't right. Every role landed on schedule, and the people they brought in are already contributing to the programmes they're supporting."
Our services
Businesses hire sales professionals in different ways depending on their growth plans, sales strategy and commercial targets. Whether you're building a long-term sales team, adding short-term capacity to generate new business opportunities or hiring senior revenue leaders, we’ll help you find the right expertise.
Meet the team
Our business development recruiters understand the sales processes, targets and commercial pressures that shape high-performing revenue teams. They work closely with employers to understand the role, level of ownership and sales environment, making sure every shortlist is relevant from the start.
Salary guides
Hiring business development professionals often comes down to understanding current market expectations. Salaries across sales and business development roles continue to evolve, and experienced professionals responsible for winning new business and driving revenue growth.
Our 2027 UK business development salary guide provides the benchmarks employers need to set competitive salaries and attract experienced sales executives, account executives and business development leaders.
With year-on-year comparisons from 2026, projections for 2028 and a wider market overview, the guide offers a clear picture of how salaries across business development and sales roles are evolving.
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FAQs
Business development recruitment focuses on helping organisations hire sales professionals responsible for generating new business, building client relationships and driving revenue growth. This typically includes roles such as Sales Development Representatives (SDRs), Account Executives, Business Development Managers and senior sales leaders responsible for commercial strategy.
A business development recruitment agency helps organisations hire professionals responsible for pipeline generation, new business development and revenue growth. We identify candidates with proven experience in prospecting, lead generation and opportunity qualification. By assessing pipeline ownership, deal experience and quota achievement, we help businesses hire sales professionals who can build a consistent sales pipeline, win new clients and contribute to long-term commercial growth.
We recruit across the full business development and sales hierarchy, from professionals responsible for early-stage pipeline generation through to senior leaders shaping revenue strategy and commercial growth. Typical roles include:
Entry-level:
Mid-level:
Management:
Leadership:
Strong business development professionals combine prospecting discipline with commercial awareness and consultative selling ability. Key capabilities include lead generation, opportunity qualification and managing complex sales cycles. Many organisations also value experience using CRM platforms such as Salesforce or HubSpot to manage pipeline development, track deal flow and support accurate sales forecasting and revenue planning.
We assess candidates by exploring measurable sales performance rather than relying solely on job titles. This includes reviewing quota history, revenue performance, pipeline contribution and average deal size. We also discuss how candidates generate opportunities through prospect research, cold outreach and outbound sales activity, as well as their experience managing complex sales cycles, discovery calls and multi-stakeholder negotiations.
Yes. Many organisations partner with us to hire SDRs and outbound sales specialists responsible for pipeline building and opportunity generation. These roles typically involve prospect research, cold outreach, cold calling and lead qualification before opportunities move through the sales funnel. We focus on candidates who consistently generate pipeline coverage and contribute to revenue targets through structured sales prospecting.
Timelines vary depending on the seniority of the role, industry and complexity of the sales environment. For mid-level roles such as Account Executives or Business Development Managers, we can often deliver shortlists within one to two weeks. Senior commercial leadership roles responsible for enterprise sales, territory expansion or revenue strategy may take longer due to the smaller pool of experienced candidates.
Yes. We support hiring across both agency environments and in-house commercial teams. Agencies often require professionals experienced in client acquisition and service-based sales, while in-house teams may focus on product sales, partnerships or enterprise deal cycles. Our recruitment approach adapts to different go-to-market strategies, sales models and customer acquisition strategies.
Get in touch
If you're building out your sales team, our recruitment specialists can help.
Share a few details about the role and we’ll be in touch to discuss your hiring requirements and how we can support your revenue growth.
Prefer to talk? Call us on 0121 517 0357.
