As a specialist digital marketing recruitment agency, we help businesses hire professionals who improve online visibility, increase customer acquisition and optimise performance across digital channels. Whether you're strengthening SEO, scaling paid media or building a wider digital marketing team, we’ll help you secure the right expertise to support your growth.
Overview
Digital marketing moves quickly. Platforms evolve, algorithms change and new channels emerge, which means the skills businesses need are constantly shifting.
Hiring the right person isn’t just about finding someone who understands digital marketing in theory. You need professionals who can manage platforms, optimise campaigns and turn performance data into measurable improvements in traffic, conversions and revenue.
As a specialist digital marketing recruitment agency, we help businesses hire professionals across SEO, paid media, ecommerce, analytics and digital growth roles. Whether you're strengthening a specific channel or expanding your digital marketing team, we’ll help you secure expertise that improves performance across your digital strategy.
Our disciplines
Alongside our digital marketing recruitment expertise, we also support hiring across related marketing and commercial disciplines that contribute to digital growth, from social media and performance marketing through to PR, client services and customer success.
The problem
Digital marketing relies heavily on tools and platforms such as Google Ads, Meta, SEO software and analytics systems. But many candidates list these platforms on their CV without clearly demonstrating how they’ve used them to optimise campaigns or improve results. For hiring managers, this makes it difficult to identify genuine platform expertise.
Running campaigns is one thing. Improving traffic, lowering acquisition costs or increasing conversion rates requires a deeper understanding of optimisation and performance data. Businesses often struggle to identify candidates who have genuinely influenced results rather than simply maintaining campaigns.
Digital marketing has become increasingly specialised. Businesses may need expertise in SEO, paid media, ecommerce or analytics rather than general digital marketing experience. Finding professionals with strong knowledge of a specific channel can be difficult, particularly when hiring teams need that expertise quickly.
Many experienced digital marketing specialists are already performing well in their current roles. As a result, they rarely apply to job adverts. Businesses may receive applications from junior or generalist candidates while the most experienced specialists remain difficult to reach.
How we can help
We work closely with digital marketing professionals who actively manage platforms such as Google Ads, Meta, SEO tools and analytics systems. This allows us to introduce candidates who understand the platforms your business depends on and can contribute to measurable digital performance.
We explore how candidates have improved key digital metrics such as traffic, conversions and acquisition efficiency. By focusing on measurable performance rather than platform familiarity alone, we help businesses hire digital marketers who can genuinely improve results.
Many of the digital marketing professionals we represent are not actively applying for roles. Through proactive outreach and an established network, we help businesses reach experienced SEO, paid media and performance marketing specialists who may not appear through traditional recruitment channels.
We help clarify the scope of your digital marketing role before the search begins, including channel ownership, campaign responsibility and seniority level. This ensures the candidates you meet genuinely match the expertise your digital marketing team requires.
Case studies
"We'd never made a digital hire before in the marketing team, so we needed Digital Waffle to get this one right. They got the brief straight away. The process moved quickly, they kept us in the loop the whole way through, and the person they brought in has been brilliant. Knew what they were doing from day one, hit the ground running, and a real fit with the team. Couldn't have asked for a better start."
"We've been hiring across marketing, digital and the wider team for the last 18 months, and Digital Waffle have been our go-to partner throughout. They've placed 82 people for us, from juniors right through to director level, perm and freelance. It's a lot of moving parts for one agency to handle well, and they've kept on top of it the whole way through. We'll be using them again."
"Digital Waffle just got us. They understood the pace we work at and the kind of marketing leader we needed. The shortlist was strong and arrived fast, and the person we hired has settled in brilliantly. It was one of the smoothest senior hires we’ve made."
"We needed a specific mix of skills for a senior social hire, which isn't always easy to find in the market. Digital Waffle listened, asked the right questions, and came back with candidates who genuinely matched the brief. Communication was clear throughout and we had the right person in place inside three weeks. Great to work with."
"We brought Digital Waffle in on a retained basis to help us scale at Gnosis. Over twelve months they delivered 28 roles, sourcing the right candidates for each one across functions that aren't always easy to recruit for in this space. They showed a deep understanding of our requirements from the start. Happy to recommend them to anyone hiring at scale."
"Digital Waffle were a real help when we were building out our engineering team. It was a fast-moving period, with a lot happening across our website and apps, and they quickly understood the kind of people we needed. They supported us with both perm and contract hires, kept things moving and made the whole process feel straightforward. Really easy team to work with."
"Zak has been a real help in building out our talent pool at Commify. His ability to source candidates across diverse roles has been genuinely impressive. His professionalism and commitment to our recruitment needs have made a real difference to the quality of people we've been able to hire."
"We brought Digital Waffle in to run our hiring through the development hub launch, and they've placed over 50 specialists for us across product, development, design and QA in the two years since. The quality has been consistent throughout, which matters across a stretch that long. They've become the team we go to when we need to hire."
Our services
Businesses hire digital marketing talent in different ways depending on their growth plans, campaign demands and team structure. Whether you're building a long-term digital marketing function, bringing in specialist support for a project or hiring senior leadership, we’ll help you secure the right expertise.
Meet the team
Our digital marketing recruiters understand the channels, platforms and commercial pressures that shape modern digital teams. They work closely with employers to understand what the role really needs, identify the right people and make sure every shortlist is relevant from the start.
Salary guides
Salary expectations across SEO, paid media, ecommerce and performance marketing roles have shifted quickly in recent years, making it harder for businesses to stay competitive when hiring.
Our 2027 UK digital marketing salary guide provides the latest benchmarks across key digital marketing roles, helping you understand what the market is paying and how to structure competitive offers.
With comparisons to 2026, projections for 2028 and a wider market overview, it gives you the insight needed to make confident digital marketing hiring decisions.
LATEST INSIGHTS
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FAQs
A digital marketing recruitment agency helps businesses hire specialists across channels such as SEO, paid media, ecommerce and analytics. As a digital marketing recruitment agency, we identify candidates with the technical platform expertise and commercial understanding needed to improve online performance. We manage sourcing, screening and shortlisting so hiring managers can focus on selecting candidates who strengthen their digital marketing strategy.
We recruit across the full digital marketing hierarchy, from hands-on specialists through to senior leadership roles. Typical hires include:
We also support hiring for channel specialists in areas such as SEO, paid media, paid social, analytics and performance marketing.
When hiring digital marketers, businesses should look beyond platform familiarity and focus on measurable performance experience. This includes campaign optimisation, data analysis, budget management and the ability to improve acquisition metrics such as traffic, conversion rates and customer acquisition cost. As a digital marketing recruitment agency, we help employers identify candidates who combine channel expertise with strong commercial thinking.
Yes. As part of our digital marketing recruitment process, we look beyond what appears on a CV and explore the platforms candidates have actually used. This may include tools such as GA4 for analytics, Meta Ads for paid campaigns, HubSpot for CRM or Semrush for SEO. We focus on how candidates have used these platforms to manage campaigns, analyse performance and improve digital marketing results.
We assess digital marketing candidates by focusing on the channels they actively manage and the advertising or analytics platforms they operate. This includes exploring campaign ownership, optimisation experience, budget responsibility and measurable improvements in traffic, conversions or acquisition performance. This approach helps hiring managers understand how a candidate’s experience aligns with their digital marketing strategy.
Yes. We support hiring across both digital marketing agencies and in-house marketing teams. Agencies typically look for specialists experienced in managing multiple client accounts and campaigns, while in-house teams often prioritise brand growth, acquisition performance and ecommerce optimisation. Our digital marketing recruitment approach adapts to the structure, goals and hiring priorities of each organisation.
Digital marketing recruitment timelines vary depending on the seniority and specialism of the role. For mid-level positions such as Digital Marketing Managers or channel specialists, shortlists can often be delivered within one to two weeks. Senior roles such as Heads of Digital or Digital Marketing Directors may take longer due to the level of responsibility and the smaller pool of experienced candidates.
Digital marketing recruitment fees vary depending on the service model and the seniority of the role. Permanent recruitment is typically structured as a percentage of the candidate’s starting salary, while contract recruitment or executive search may follow different pricing structures. As a digital marketing recruitment agency, we are transparent about fees from the outset and align our approach with your hiring needs.
Get in touch
If you're strengthening your digital marketing team or hiring for a key digital marketing role, our recruitment team can help.
Share a few details about the role and we’ll be in touch to discuss your hiring requirements.
Prefer to talk? Call us on 0121 517 0357.
