2027 digital marketing salary guide.
Our 2027 digital marketing salary guide brings together pay benchmarks across digital marketing, content and ecommerce roles across the UK. Compare salaries from junior and executive level through to senior management and director positions, whether you're hiring or reviewing your own pay.
Download our 2027 digital marketing salary guide.
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SALARY TRENDS
Digital marketing salary trends in 2027.
Digital marketing salaries have risen more slowly than the wider UK market this year, at 2.2% against 3.8% across the disciplines we cover. The strongest increases are in CRM, lifecycle and automation roles, where the skills overlap with data and AI-enabled tooling.
The market is balanced overall in 2027, so employers and candidates are negotiating on more even terms. Employers are paying for people who can run the full customer journey rather than a single channel, which is why CRM and automation titles sit alongside the generalist manager role.
KEY FINDINGS
Key findings for digital marketing in 2027.
These figures give you a quick view of salary movement and hiring activity in digital marketing for 2027, whether you’re setting a salary for a role, reviewing your own pay or keeping an eye on the market.
- 2.2% average salary increase compared with 2026
- 55% of employers are hiring now or plan to hire within the next six months
- 54% of digital marketing professionals are actively looking for a new role
- 54% of digital marketing professionals feel their pay doesn’t reflect the work they do
OTHER SALARY GUIDES
Looking at salaries in another area?
Explore our 2027 marketing and sales salary guides by discipline to compare pay, regional benchmarks and hiring trends in each one.
FAQs
Digital marketing salary guide FAQs.
The guide covers 14 digital marketing roles, from Digital Marketing Assistant through to Digital Marketing Director. It includes 25th, 50th and 75th percentile salaries across the UK and by region, plus 2026 comparisons, 2028 projections and our latest findings on digital marketing hiring.
The median UK salary across the 14 digital marketing roles in our guide is £48,000. Because those roles cover several levels and areas of digital marketing, use that as a broad market marker rather than an expected salary for a specific position.
Salary depends on more than years of experience. The scope of the role, channels owned and level of responsibility all matter. Experience across analytics, CRM, automation or wider digital strategy can also affect where a role sits between the 25th, 50th and 75th percentiles.
Digital Marketing Manager, CRM / Lifecycle Marketing Manager and Marketing Automation Manager are the three most in-demand roles in our research. Employers are also looking for skills across SEO and AI search, attribution, GA4, BigQuery and marketing automation.
Start with the median for the role and region, then look at what the person will actually be responsible for. A broad role covering CRM, analytics, automation or several acquisition channels may need to sit higher in the range than a position with a narrower remit.
No. The figures show base salary only. Bonuses, pension contributions and other benefits vary between businesses, so compare these separately when reviewing an offer or building a package for a new hire.
Yes. We can benchmark a digital marketing role around its specific responsibilities, seniority, location, skills and industry background where the standard guide does not give you enough detail.