As a specialist marketing recruitment agency, we help businesses hire marketers who drive demand, increase brand visibility and support sustainable growth.
Overview
Hiring marketers isn’t just about matching job titles. You need people who understand your channels, collaborate across teams and contribute to outcomes like lead generation, brand growth and customer acquisition.
But that’s not always clear from a CV. Many candidates look similar on paper, and identifying the marketers who can genuinely drive results takes time and experience.
As a specialist marketing recruitment agency, we help businesses hire digital, content, social, PR and performance marketing professionals. Whether you're hiring for your marketing agency or growing an in-house marketing team, we’ll help you find people who strengthen your marketing team.
Our disciplines
Alongside our broader marketing recruitment expertise, we also specialise in hiring across digital, social, performance, PR and client services to help you build a stronger marketing team.
The problem
Marketing teams are often measured on pipeline, revenue and commercial performance. But identifying candidates who can genuinely influence those outcomes isn’t always straightforward. CVs can highlight campaigns, channels and platforms while still leaving uncertainty around what actually changed because of that person’s work.
Many marketing teams are relatively lean. Businesses need people who can shape direction, prioritise activity and analyse performance while still being comfortable executing campaigns and managing channels when required. Finding that balance between strategy and delivery can be difficult.
A Marketing Manager in one company might run campaigns and channels, while in another they may lead the entire marketing function. Differences in scope, responsibility and team structure can make it harder to compare candidates and align expectations during the hiring process.
Application numbers can look healthy, but marketing capability doesn’t always show clearly on a CV. Channel knowledge, commercial thinking and ownership of results are harder to assess on paper, which makes filtering misaligned candidates time-consuming.
How we can help
We work closely across digital, content, performance and brand marketing markets, maintaining relationships with professionals already operating in high-performing teams. That means we can introduce candidates with a proven track record of influencing commercial outcomes.
Many of the professionals we represent are not actively applying for roles. Our network allows you to reach experienced marketers before they reach the wider market, helping you access talent that traditional job adverts miss.
We bring clarity to what capability the current marketing talent market supports at different salary levels. By aligning expectations before the search begins, we'll help you secure candidates whose experience matches the reality of the role.
We don’t rely solely on inbound applications. We introduce candidates whose experience aligns with your channels, marketing structure and growth priorities, so you spend time interviewing capability rather than filtering noise.
Case studies
"Digital Waffle just got us. They understood the pace we work at and the kind of marketing leader we needed. The shortlist was strong and arrived fast, and the person we hired has settled in brilliantly. It was one of the smoothest senior hires we’ve made."
"We've been hiring across marketing, digital and the wider team for the last 18 months, and Digital Waffle have been our go-to partner throughout. They've placed 82 people for us, from juniors right through to director level, perm and freelance. It's a lot of moving parts for one agency to handle well, and they've kept on top of it the whole way through. We'll be using them again."
"We brought Digital Waffle in on a retained basis to help us scale at Gnosis. Over twelve months they delivered 28 roles, sourcing the right candidates for each one across functions that aren't always easy to recruit for in this space. They showed a deep understanding of our requirements from the start. Happy to recommend them to anyone hiring at scale."
"We'd never made a digital hire before in the marketing team, so we needed Digital Waffle to get this one right. They got the brief straight away. The process moved quickly, they kept us in the loop the whole way through, and the person they brought in has been brilliant. Knew what they were doing from day one, hit the ground running, and a real fit with the team. Couldn't have asked for a better start."
"We needed a specific mix of skills for a senior social hire, which isn't always easy to find in the market. Digital Waffle listened, asked the right questions, and came back with candidates who genuinely matched the brief. Communication was clear throughout and we had the right person in place inside three weeks. Great to work with."
"Zak has been a real help in building out our talent pool at Commify. His ability to source candidates across diverse roles has been genuinely impressive. His professionalism and commitment to our recruitment needs have made a real difference to the quality of people we've been able to hire."
"Digital Waffle were a real help when we were building out our engineering team. It was a fast-moving period, with a lot happening across our website and apps, and they quickly understood the kind of people we needed. They supported us with both perm and contract hires, kept things moving and made the whole process feel straightforward. Really easy team to work with."
"Hitting 40 hires in 18 months across infrastructure and engineering was an ambitious target, and we needed an agency that could deliver against it without us having to manage the process closely. Digital Waffle did exactly that. The shortlists were focused and we didn't waste time on candidates who weren't right. Every role landed on schedule, and the people they brought in are already contributing to the programmes they're supporting."
Our services
Businesses hire marketers in different ways depending on their team structure, hiring timeline and internal resources. Whether you need a permanent addition to your team, short-term support for a campaign or a senior leader to guide your marketing function, we’ll help you find the right person.
Meet the team
Our marketing recruiters understand the roles, channels and commercial pressures that shape modern marketing teams. They work closely with employers to understand what the role really needs, identify the right people and make sure every shortlist is relevant from the start.
Salary guides
Struggling to secure top marketing talent? In today’s market, competitive salaries are vital to attracting and keeping the people who drive growth.
Our 2027 UK marketing & sales salary guide shares the latest benchmarks across marketing, digital marketing, social media, performance marketing, PR & communications, client services, business development and customer success.
With comparisons to 2026, projections for 2028 and a market overview, it helps you make confident hiring decisions.
LATEST INSIGHTS
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FAQs
Marketing recruitment refers to the process of sourcing, assessing and hiring professionals across marketing functions such as digital marketing, brand, content, performance marketing and marketing leadership. As a specialist marketing recruitment agency, we support businesses by identifying candidates with the right channel expertise, commercial understanding and leadership capability to strengthen marketing teams and support brand growth, demand generation and customer acquisition.
A marketing recruitment agency helps businesses hire marketing professionals by sourcing, assessing and introducing candidates who match the role requirements and team structure. As a specialist marketing recruitment agency, we manage the search process, approach candidates beyond the open market and provide guidance on role scope, salary expectations and market availability to help businesses secure the right marketing hire.
We recruit across the full marketing hierarchy, from hands-on marketing roles through to senior leadership. Typical hires include:
Alongside broader marketing recruitment, we also support hiring across digital marketing, performance marketing, social media, PR and communications, client services and other specialist marketing disciplines.
Yes. We support both marketing agencies and in-house marketing teams across a wide range of industries. While the environments differ, the hiring challenges are often similar. Agencies typically look for marketers experienced in client delivery and multi-account environments, while in-house teams focus on brand growth, demand generation and customer acquisition. Our marketing recruitment approach adapts to the structure of your team.
We assess marketing candidates beyond their CV by focusing on the outcomes they have delivered, the level of ownership they held and the channels they specialise in. We also explore how they work within teams, manage budgets and measure performance. This allows us to introduce candidates whose experience aligns with your marketing strategy, team structure and commercial objectives.
Marketing recruitment timelines vary depending on the role level and market demand. For mid-level roles such as Marketing Managers or channel specialists, shortlists are often delivered within one to two weeks. Senior marketing leadership searches may take longer due to the level of responsibility and candidate availability. As a marketing recruitment agency, we actively approach candidates to help accelerate the hiring process.
Marketing recruitment fees typically depend on the service model and role seniority. Permanent recruitment is usually structured as a percentage of the candidate’s starting salary, while executive search or contract recruitment may follow different pricing structures. As a marketing recruitment agency, we’re transparent about fees from the outset and align our approach to your hiring timeline, team structure and recruitment needs.
Get in touch
If you're growing your marketing team or hiring for a key marketing role, our recruitment team can help.
Share a few details about the role and we’ll be in touch to discuss your hiring requirements.
Prefer to talk? Call us on 0121 517 0357.
