2027 marketing & sales salary guide.
Our 2027 marketing & sales salary guide gives you a clear view of pay across marketing, digital, PR, client services, business development and customer success. Compare salaries across 105 roles to benchmark a hire, review your pay or see where the market is heading.
Download our 2027 marketing & sales salary guide.
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SALARY TRENDS
Marketing & sales salary trends in 2027.
Marketing & sales salaries have risen more slowly than the wider UK market this year, at 2.1% against 3.8% across the disciplines we cover. Growth is strongest in roles with direct revenue accountability, such as performance marketing and customer success, and slowest in social media.
The market is balanced overall, with two exceptions. Business development and performance marketing are candidate-led, where professionals with a proven pipeline or attribution record are fielding several offers. Elsewhere, employers have more room to be selective, which is reflected in the pace of salary growth.
KEY FINDINGS
Key findings for marketing & sales in 2027.
These figures give you a quick view of salary movement and hiring activity across marketing and sales in 2027, whether you’re setting salaries for your team, reviewing your own pay or keeping an eye on the market.
- 2.1% average salary increase compared with 2026
- 50% of employers are hiring now or plan to hire within the next six months
- 55% of marketing and sales professionals are actively looking for a new role
- 58% of marketing and sales professionals feel their pay doesn’t reflect the work they do
OTHER SALARY GUIDES
Looking at salaries in another area?
Explore our 2027 marketing and sales salary guides by discipline to compare pay, regional benchmarks and hiring trends in each one.
FAQs
Marketing & sales salary guide FAQs.
The guide covers 105 roles across marketing, digital marketing, social media, performance marketing, PR and communications, client services, business development and customer success. You can compare 25th, 50th and 75th percentile salaries across the UK and by region, alongside 2026 figures, 2028 projections and our latest hiring findings.
The median UK salary across the 105 marketing and sales roles in our guide is £54,500. As that includes everything from entry-level positions to senior leadership, it is best used as an overall market marker. For a more useful comparison, look at the salary range for the individual role and region.
Marketing and sales salaries can vary significantly depending on the level of responsibility involved. The 25th percentile is a useful marker for lower-scope or developing roles, the 50th percentile represents the middle of the market, and the 75th percentile is more typical where there is greater experience, specialist knowledge, leadership or commercial responsibility.
Marketing Manager, Business Development Manager and Digital Marketing Manager are the three most in-demand roles in our 2027 research. Employers are also prioritising CRM and AI-enabled automation, marketing analytics and sales engagement technology when hiring across the wider market.
Start with the 50th percentile for the role and region you are hiring in. A salary closer to the 75th percentile may be needed where the role carries greater commercial responsibility, requires specialist skills or needs someone with a strong track record. Compare responsibilities as well as job title, particularly across broad marketing and sales roles.
No. The figures are base salary only. Commission, bonuses and other benefits can make a significant difference to the overall package, particularly in sales and business development roles. Compare those separately when reviewing an offer or deciding what package to put forward.
Yes. If you are hiring for a marketing or sales role with a particular skills mix, level of seniority, location or industry background, we can build a salary benchmark around the position rather than relying on a broad market figure.