2027 marketing salary guide.
Want to know what marketing roles are paying across the UK in 2027? Our 2027 marketing salary guide covers everything from marketing executive roles through to management and CMO level. Use it when setting a salary or checking where your own pay sits.
Download our 2027 marketing salary guide.
To get started, fill out the form below to access marketing salary benchmarks for 2027, 2026 comparisons, 2028 projections and the latest hiring trends.
SALARY TRENDS
Marketing salary trends in 2027.
Marketing salaries have risen more slowly than the wider UK market this year, at 1.9% against 3.8% across the disciplines we cover. Increases are concentrated at manager level and above, where employers are paying for strategic and commercial ownership rather than channel delivery.
The market is balanced overall in 2027, so employers and candidates are negotiating on more even terms. Demand sits with generalist leaders who can own strategy, budget and a team, and it thins out at executive level where AI-enabled tools are absorbing more of the day-to-day work.
KEY FINDINGS
Key findings for marketing in 2027.
These figures give you a quick view of salary movement and hiring activity in marketing for 2027, whether you’re setting a salary for a role, reviewing your own pay or keeping an eye on the market.
- 1.9% average salary increase compared with 2026
- 48% of employers are hiring now or plan to hire within the next six months
- 52% of marketing professionals are actively looking for a new role
- 56% of marketing professionals feel their pay doesn’t reflect the work they do
OTHER SALARY GUIDES
Looking at salaries in another area?
Explore our 2027 marketing and sales salary guides by discipline to compare pay, regional benchmarks and hiring trends in each one.
FAQs
Marketing salary guide FAQs.
The guide covers eight roles from Marketing Assistant through to Chief Marketing Officer. For each role, you can compare 25th, 50th and 75th percentile salaries across the UK and by region, alongside 2026 figures, 2028 projections and our latest marketing hiring findings.
The median UK salary across the eight marketing roles in our guide is £64,000. That covers a wide range of seniority, so it should not be treated as the expected salary for every marketing role. Your job title, responsibilities, experience and location all need to be considered.
Marketing salaries generally increase as a role takes on greater strategic, budget and team responsibility. Someone earlier in their career may sit closer to the 25th percentile, while experienced managers and specialists can sit around or above the median. The 75th percentile is more relevant where the role carries wider commercial or leadership responsibility.
Marketing Manager, Senior Marketing Manager and Head of Marketing are the three most in-demand marketing roles in our 2027 research. Marketing analytics, CRM and marketing automation are also among the technical skills employers are looking for.
Use the median for the exact role and region as your starting point. Roles that require strategic ownership, team management, strong analytics or CRM and automation experience may need to sit further towards the 75th percentile. The job title alone is not enough, so make sure the salary reflects the actual scope of the position.
No. The figures are base salary only. Bonuses, pension contributions and wider benefits vary between employers, so these should be considered separately when comparing your current package, assessing an offer or deciding what to offer a new hire.
Yes. If the marketing role you are hiring has an unusual mix of responsibilities, a particular industry focus or a level of seniority that makes it difficult to benchmark, we can build a report around the role, location, experience required and wider market.