2027 PR & communications salary guide.
Looking at pay across PR and communications? Our 2027 PR & communications salary guide covers roles across the UK, from assistant and executive level through to management, director and CCO positions. Use it to benchmark your next hire or see how your own salary compares.
Download our 2027 PR & communications salary guide.
To get started, fill out the form below to access PR & communications salary benchmarks for 2027, 2026 comparisons, 2028 projections and the latest hiring trends.
SALARY TRENDS
PR & communications salary trends in 2027.
PR & communications salaries have risen more slowly than the wider UK market this year, at 1.8% against 3.8% across the disciplines we cover. Growth is steady rather than strong, with the largest increases at manager and director level and in digital PR, where the skills overlap with SEO and AI search visibility.
The market is balanced overall in 2027, so employers and candidates are negotiating on more even terms. Digital PR is the growth area. Employers want people who can earn coverage that also builds search and AI visibility, not media relations alone.
KEY FINDINGS
Key findings for PR in 2027.
These figures give you a quick view of salary movement and hiring activity across PR and communications in 2027, whether you’re setting a salary for a role, reviewing your own pay or keeping an eye on the market.
- 1.8% average salary increase compared with 2026
- 48% of employers are hiring now or plan to hire within the next six months
- 50% of PR and communications professionals are actively looking for a new role
- 54% of PR and communications professionals feel their pay doesn’t reflect the work they do
OTHER SALARY GUIDES
Looking at salaries in another area?
Explore our 2027 marketing and sales salary guides by discipline to compare pay, regional benchmarks and hiring trends in each one.
FAQs
PR & communications salary guide FAQs.
The guide covers 16 roles from PR and Communications Assistant through to Chief Communications Officer. It includes UK and regional salary benchmarks at the 25th, 50th and 75th percentiles, along with 2026 comparisons, 2028 projections and our latest PR and communications hiring findings.
The median UK salary across the 16 roles in our guide is £56,000. As salaries differ considerably between assistant, manager, director and leadership positions, use the figure as a market marker and compare your specific role against its own range.
Salary rises as responsibility expands from delivery into strategy, senior stakeholder management, reputation and team leadership. Specialist experience in areas such as digital PR, measurement or media relations can also affect where someone sits within the salary range.
PR Manager, Communications Manager and Digital PR Manager are the three most in-demand roles in our 2027 research. Media relations, digital PR and PR measurement are also among the technical skills employers are looking for.
Use the median for the role and region as a starting point. Roles involving senior stakeholder management, reputation strategy, digital PR or leadership are more likely to sit towards the upper end of the range. Compare the responsibilities carefully where PR and communications titles overlap.
No. The figures are base salary only. Bonuses, pensions and wider benefits differ between employers and should be considered separately when reviewing or putting together a package.
Yes. We can benchmark a PR or communications role where sector knowledge, specialist experience, location or seniority makes a standard salary range too broad.