2027 performance marketing salary guide.
Our 2027 performance marketing salary guide gives you a clear view of what SEO, PPC, paid social, CRM and growth roles are paying across the UK. Use it to benchmark a hire, plan salaries or see how your own pay compares with the market.
Download our 2027 performance marketing salary guide.
To get started, fill out the form below to access performance marketing salary benchmarks for 2027, 2026 comparisons, 2028 projections and the latest hiring trends.
SALARY TRENDS
Performance marketing salary trends in 2027.
Performance marketing salaries have risen more slowly than the wider UK market this year, at 3.0% against 3.8% across the disciplines we cover. Performance marketing is the fastest-growing marketing specialism in 2027, with CRM and growth roles seeing the biggest increases.
The market is candidate-led in 2027. Professionals who can prove incremental revenue from paid media, attribution and experimentation are fielding several offers, and employers are moving quickly to secure them.
KEY FINDINGS
Key findings for performance marketing in 2027.
These figures give you a quick view of salary movement and hiring activity in performance marketing for 2027, whether you’re setting a salary for a role, reviewing your own pay or keeping an eye on the market.
- 3.0% average salary increase compared with 2026
- 58% of employers are hiring now or plan to hire within the next six months
- 56% of performance marketing professionals are actively looking for a new role
- 50% of performance marketing professionals feel their pay doesn’t reflect the work they do
OTHER SALARY GUIDES
Looking at salaries in another area?
Explore our 2027 marketing and sales salary guides by discipline to compare pay, regional benchmarks and hiring trends in each one.
FAQs
Performance marketing salary guide FAQs.
The guide covers 16 roles across performance marketing, PPC, paid social, SEO, CRM, growth, programmatic and CRO. Salaries are shown at the 25th, 50th and 75th percentiles across the UK and by region, alongside 2026 comparisons, 2028 projections and our latest hiring findings.
The median UK salary across the 16 performance marketing roles in our guide is £63,000. As the guide covers everything from executive roles to heads of function, use the figure as a broad indication of the market rather than the benchmark for an individual job.
Salary tends to increase with the size of the budget, level of commercial responsibility and complexity of the channels being managed. Professionals with strong attribution, experimentation and optimisation experience may also sit higher in the range than someone at the same level with a narrower channel remit.
Growth Marketing Manager, Performance Marketing Manager and Paid Media Manager are the three most in-demand roles in our research. Paid media, attribution and incrementality measurement, and CRO are also among the technical skills employers are prioritising.
Start with the median for the exact role and region. If the position owns significant budgets, revenue targets, several paid channels or advanced attribution and experimentation, a salary towards the upper end of the range may be more appropriate. Make sure the benchmark reflects the commercial scope of the job.
No. The figures are base salary only. Performance-related bonuses and other benefits vary between employers, so these should be added separately when comparing total earnings or deciding what package to offer.
Yes. We can benchmark performance marketing roles around the channels involved, budget ownership, commercial responsibility, seniority, location and experience required.