2027 social media salary guide.
Our 2027 social media salary guide shows what content, community, influencer marketing and social media roles are paying across the UK. Use it to set competitive salaries or see how your own pay compares with the market.
Download our 2027 social media salary guide.
To get started, fill out the form below to access social media salary benchmarks for 2027, 2026 comparisons, 2028 projections and the latest hiring trends.
SALARY TRENDS
Social media salary trends in 2027.
Social media salaries have risen more slowly than the wider UK market this year, at 1.5% against 3.8% across the disciplines we cover. Social media is one of the slowest-moving specialisms this year. Paid social and video production roles are the exception, and salaries for general executive titles have barely moved.
The market is balanced overall in 2027, so employers and candidates are negotiating on more even terms. Demand has shifted towards people who can produce short-form video and run creator campaigns, rather than schedule and community-manage alone.
KEY FINDINGS
Key findings for social media in 2027.
These figures give you a quick view of salary movement and hiring activity in social media for 2027, whether you’re setting a salary for a role, reviewing your own pay or keeping an eye on the market.
- 1.5% average salary increase compared with 2026
- 50% of employers are hiring now or plan to hire within the next six months
- 52% of social media professionals are actively looking for a new role
- 42% of social media professionals feel their pay doesn’t reflect the work they do
OTHER SALARY GUIDES
Looking at salaries in another area?
Explore our 2027 marketing and sales salary guides by discipline to compare pay, regional benchmarks and hiring trends in each one.
FAQs
Social media salary guide FAQs.
The guide covers 15 roles across social media, content, community and influencer marketing, from executive level through to Head of Social. It includes UK and regional salaries at the 25th, 50th and 75th percentiles, together with 2026 comparisons, 2028 projections and our latest hiring findings.
The median UK salary across the 15 social media roles in our guide is £44,000. Individual salaries can sit well above or below this depending on the role, level of responsibility and location, so use the salary range for the closest matching job when making a comparison.
Professionals earlier in their career will generally sit towards the lower end of the range, while salaries increase as responsibility moves into strategy, campaign ownership, team management and wider brand responsibility. Specialist experience in video, creator campaigns or social analytics can also affect where a role sits.
Social Media Manager, Content Creator and Influencer Marketing Manager are the three most in-demand roles in our 2027 research. Short-form video, social analytics and influencer campaign measurement are also among the technical skills employers are prioritising.
Benchmark the role against its actual responsibilities rather than using “social media” as one broad salary level. A role covering strategy, video production, influencer partnerships, reporting or team management is likely to need a different salary from one focused mainly on day-to-day content and community management.
No. The figures are base salary only. Bonuses, pension contributions and other benefits sit outside the benchmark and should be considered separately when comparing the overall package.
Yes. If your social media role combines content, community, influencer marketing or other responsibilities that make it difficult to compare with a standard title, we can benchmark the position based on its actual scope, location and seniority.